Guest commentary for Swisspartners: “Digital art has found its way into the classical art world within a few years due to blockchain technology. High auction prices and strong media attention have put an end to generative art’s niche existence. Whether that makes lasting sense is something only time will tell. But ultimately, art is expected to mirror society, thereby promoting critical discourse. This is precisely the contribution that NFTs can make in view of the rapid digital transformation in business and society.”